The whole world is running towards mobility and accessibility. Today all bookmakers have responsive mobile browser versions of their websites, but only some of them offer full mobile applications for both iOS and Android devices.
Mobile App vs. Responsive Website
Mobile applications are superior compared to responsive mobile-optimized websites because:
● Apps store private information on your phone vs remote server
● Apps send push notifications when needed.
● They are tailored to your phone’s technology.
What makes a betting app great?
According to user reviews there are several very important aspects that a betting mobile app should offer.
Who wouldn’t love a mobile experience where every bit of information is in place, and everything is well organized.
Variety of markets, odds choices, and games
It is hard to earn the status of a top bookmaker these days. You have to offer the best odds, updated in-play markets, and so much more to stay afloat within the fierce competition.
Offers and Promotions
While welcome offers and free bets are key for attracting new players, odds boosts and other loyalty programs are promo types that retain those players entertained.
Faster transactions with more payment options
Gone are the days when the only payment options were credit and debit cards. Secure e-wallets and cryptocurrency payments are the way to go now.
All the bookmakers who haven’t considered integrating live streaming in their app are missing out. Streaming is a staple to offer for a more enjoyable in-play betting experience.
5 Bookies with the Best Mobile Apps
Let’s see which bookmakers offer state of the art mobile applications for both iOS and Android.
Bet365 has been the biggest and most popular bookmaker for some time now. The app is intuitive, easy-to-use and straightforward. Anybody can find the most popular events to bet on, as well as watch their live streams straight in the app.
Ladbrokes is the bookie that came up and popularised the odds boost feature. Apart from the marketing genius behind that promotion, the provider also presented the Grid Card. This feature acts like an ordinary supermarket bonus card. Every time you place a bet, you accumulate a percentage.
William Hill is famous for its live betting and streaming, easy navigation, and a wide variety of payment options. Another great feature is its full and partial cashouts.
Paddy Power is Ireland’s biggest bookmaker. The mobile app is sleek and comprehensive. One exciting feature that sets it apart is that it covers a UK-bound horse racing enthusiast’s dosage for every day.
Betfair is the oldest, most reliable and the largest betting exchange. What is more important, the app supports both sportsbooks and betting exchange experiences on the go. What is there not to like?
The mobile gambling landscape is changing day by day, and we are sure there are many more developments still to come. And of course, having the best mobile app isn’t the only thing required of an online bookie; if you intend to bet, make sure you compare odds, get solid tips and take advantage of bonuses. You can get all this information by visiting odds
and bonus comparison sites like Bettingmetrics.com.